History of the brand

Serge Blanco, international rugby icon, left his mark on this sport forever.

The year 1992 corresponds to the end of his sporting career and to the beginning of a new adventure in men fashion. The trademark draws its inspiration and values from the spirit of rugby, sport of gentlemen par excellence.

Nowadays, the trademark dresses all men – from 6 months for babies to 6XL size for adults. Accessories lines – shoes and leatherwork complete its universe. Each model is carefully created, cutted in noble fabrics because the quality is our most important requirement.

The Serge Blanco style leads to be original but easy to wear. As each customer is unique, but the rugby values are universal, the collection offers five lines to satisfy everyone - Quinze SB, Rugby&Tradition, Première ligne, Club et Tech&Style . For instance, the first one adaptes the original spirit of the trademark with the help of embroideries and details borrowed from the rugby universe, while the third one turns towards more fashionable looks. With Rugby & Tradition you will find the very nature of the trademark, smart and formal, whereas Tech & Style uses new uncrushable, waterproof and easycare matters which offer the best comfort and simplify men’s life.

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